Throughout many research projects ideas are generated, which have a high potential for commercialisation. This seminar deals with the phases that an inventor has to cover in order to develop, market, and exploit a new technology or idea.
This seminar will help participants consider their ideas, inventions and technologies in light of the marketplace, and the decisions and steps necessary to commercialise a product or a service. These decisions relate to determining market potential, finding potentially large sources of funding, and evaluating the most appropriate use of the technology in business development. This seminar will further concentrate on the different tasks and steps to support decisions about whether to develop a business or to consider alternative methods of bringing the product to market.
Who Should Attend
Chief Level and Senior Managers tasked with strategic product development decision making.
How will you benefit?
The seminar focuses on the goal of imparting basic knowledge indispensable for both seniors and entrepreneurial staff members of enterprises. Before inventors can present their ideas in a professional business plan, they should have developed a general understanding of how technology transfer schemes ought to be accomplished and managed, and they should know:
· which developmental phases an invention typically goes through;
· which knowledge entrepreneurs must have in business management;
· how to structure and establish all the steps needed to grow a business through means like internationalisation, access to funding, networking, etc.;
· what financing is required and what financing opportunities exist in EU funds; and
· how to develop a business concept and a business plan based on a business idea.
The knowledge to transform a “catching” idea into valorization is a prerequisite that will be imparted in the seminar, but it is even more important to support the participants with networking mechanisms, allowing them to reach partners that might be interested, according to their specific criteria and needs.
Innovative individuals have a broad range of skills and attitudes that support innovation. These innovative individuals generally require a combination of technical and cognitive skills and attitudes conducive to innovation. Although innovators are diverse, they often have common attributes, including the willingness to take risks, challenge established practices, seize initiatives, and confront challenges. To drive up levels of innovation, the current focus on basic and technical skills must be supplemented by a better understanding of the importance of cognitive skills and a long-term strategy to embed them. The seminar covers a wide range of issues such as choosing and setting up the right commercialisation path. It helps any participant to be more competent in scanning the business environment and circumstances within the existing regulatory framework.
Great emphasis will be put to provide attendants with possibilities to critically discuss business issues and to assess the opportunities to launch their own invention. The seminar will enable the participant to understand the needs of a successful technology transfer process.
At the end of this seminar, the participants should be able to:
· understand the fundamentals of strategic objectives of technology transfer;
· discuss and elaborate an appropriate mission and vision and the goals the transfer activities should have;
· have the knowledge and tools required to initiate a business development for their own organisation;
· setting the objectives for the business and work individually and along with group members;
· building and integrating a team equal to the demands of tomorrow; and
· managing the created intellectual property.
11:00 – 11:30 Registration and Coffee
11:30 – 13:00 Basic Processes for Technology Transfer and Commercialisation Activities
· Technology Transfer and Internationalisation Support
· The „Valley of Death” in Technology Transfer
· Steps on the „Innovation Bridge“
· Interactive Exercises: Technology Invention Form and Venture Disclosure
13:00 - 13:15 Coffee Break
13:15 – 14:45 Elements and Methodo-logies to support Technology Transfer Activities
· Concept Development
· Business Development
· Team Recruiting
· Internationalisation and Softlanding
14:45 - 15:30 Lunch Break
15:30 – 17:00 Funding Opportunities for Technology Transfer Mechanisms
- Overview on Funding Mechanisms
- Funding in different Transfer Phases
- The Specifics of VC Funding
- Interactive Exercise: Entrepreneurial View vs. Investor’s View
After finishing his business management and economics studies at the University of Mannheim, Germany, Wolfgang Kniejski started his business career in 1991 as the Financial Manager of Fraunhofer Institute for Computer Graphics, in Darmstadt, Germany. In 1999 he took the position as Business Manager of INI-GraphicsNet Foundation, and since 2004 he was appointed Treasurer and Business Director.
In this capacity he successfully developed and implemented methodologies and processes to support the technology commercialisation for universities and research institutions via licensing and spin-off activities. Mr. Kniejski spun his technology commercialisation knowledge off into his own company and created INI-Novation GmbH as an innovation management and consulting entity. In 2006, he won the innovation award of the Singaporean government for exploiting the integrated technology commercialisation concept to Singapore.
He was appointed as innovation consultant by different governmental agencies on an international level to develop concepts for High-Tech Incubators and Business and Science Parks, and he is also jury member in several international business plan and idea competitions.
Today, Mr. Kniejski is running his own consulting business in the fields of technology transfer, innovation policies and SME development, mainly in the ICT, energy technologies and tourism sectors. He has more than 20 years of international experience as business development executive and technology commercialisation expert. His success is based largely on a well-established network with contacts into Fortune 500 companies and governmental agencies in Europe, as well as his representation as shareholder and Board member of several high-tech spin-off companies and technology transfer organisations all over the world.