(G)loc(b)alizing Business Communication in South Eastern Europe


Dr Holger Briel, 22.04.2010, M6 Educational Centre

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Seminar overview

This seminar will introduce participants to the opportunities and challenges globalization affords the South Eastern European business area. On a macro level, it will give an overview over intercultural business environments and how successful business communication can shape them in your favor. Particular relevance will be given to communicative business relations between individual European countries and the USA and Asia. On a micro level, it will address communicative issues arising in individual companies, using case studies, visual media and role plays.

Who Should Attend
· Heads of Human Resource Management
· Integration Officers
· Public Relations Officers
· CEOs interested in Intercultural Business Opportunities
· Business people generally interested in media usage

How will you benefit?

· Better appreciation of regional business communication challenges and their solutions
· Analysis of business reactions to globalization
· Ability to better react to the challenges of the Internet
· Comprehension of challenges of business integration
· Better understanding of internal and external business communication strategies
· Better understanding of your target audiences

9:00 Registration

9:30 – 11:00 Module 1: Globalisation and South Eastern Europe
· How does globalization affect me?
· Borders? What borders?
· Issues in integrating markets
· Addressing global consumers

11:00 – 11:15 Coffee Break

11:15 – 12:00 Module 2 Business strategies inside and outside of your company
· Internal business communication strategies
· External business communication strategies
· How English do you want it?
· Discussion of case studies

12:45 - 13:30 Lunch Break

13:30 – 15:00 Module 3: Electronic Media in Today's Business Environment
· Who needs the Internet?
· Devising electronic media strategies
· Successful electronic business communication
· The future is electronic
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Dr Holger Briel
Holger Briel is Associate Professor of Communication Studies at the University of Nicosia, Cyprus. He studied Cultural and Business Studies at the Universities of Tübingen, Michigan, Massachusetts and the Sorbonne. He has had teaching engagements at Indiana State University, New York University, the University of Surrey, the University of Innsbruck’s Management Center and New York University Skopje. Shorter teaching appointments included the India Institute of Management and Learning, New Delhi and Ateneo University, Manila, The Philippines. On numerous occasions has he given lectures for high ranking managers, on business topics such as Business communication, Media strategies and Leadership Development. In the 1990s, he worked for Siemens PLC for 5 years and helped formulate its intercultural business strategies. He also has experience with the financial sector and state run businesses. He has published widely on culture, business and skills acquisition. His latest book is called Glocalisation - Electronic Media in South Eastern Europe (2009).
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