Philip Last is affiliated faculty at Grenoble Graduate School of Business, where he teaches on several international programs, including the MBA and the Executive Education programs.
Philip has more than 15 years experience in marketing and brand management for both multinationals and agency consultants. His breadth of knowledge spans 2 major European markets, France and the United Kingdom.
In early 2006, he set up Brand Development France, in partnership with a UK marketing consultancy with a successful history in innovation, positioning and branding.
Being fully bi-lingual and enjoying true understanding of both French and UK consumer culture, he focuses on marketing, innovation and branding issues for branded goods companies (FMCG, leisure and service sectors). He helps companies gets closer to their consumers, enabling them to develop in-depth consumer insights and benefit areas for future new product and service development.
Before setting up his own business, he gained first-hand experience with Brand Owners at Diageo (Smirnoff, Baileys, J&B Rare...), SC Johnson Wax (Glade, Pledge, Raid...), and Mars (M&M’s, Mars, Snickers…).
Since setting up the partnership, he has worked on local and European projects with senior clients at McCormick Foods, Unilever, Heineken, Mars, Lego, PepsiCo, Wrigley, ICI, Novartis, GSK and Kimberley Clarke.