Communicating Consumer Value


Slavko Sazdovski, 23-24.6.2011, M6 Educational Centre

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Workshop overview

The support that each employee receives from the organization, motivate employees in their professional efforts towards achieving business goals. Especially if this support is in form of training success is seen more achievable. The support which the organization gives to employees through training should not be considered as cost but as an investment in knowledge. Training “Communicating consumer value“ for all those who are dealing with sales, in interactive and comprehensive way, leads to better results.

Who Should Attend

Sales and Marketing, Middle and Line Managers

How will you benefit?

· Improved sales skills of employees
· Increased sales
· Better service
· Greater customer loyalty
· Increased motivation of employees
· Increased personal and professional achievements

Day 1 (23.06.2011)

11:00 Registration and Coffee

11:30 – 13:00 Module 1:
· A What is communication?
· B Two-way communication, verbal vs. nonverbal communication
· C (Case Study/Interactive Exercise)

13:00 - 13:15 Coffee Break

13:15 – 14:45 Module 2:
· A Communication & feedback
· B Constructive feedback vs. criticism
· C (Case Study/Interactive Exercise )

Day 2 (24.06.2011)

11:00 Registration and Coffee

11:30 – 13:00 Module 3:
· A Sales communication
· B Sales cycle
· C (Case Study/Interactive Exercise )

13:00 - 13:15 Coffee Break

13:15 – 14:45 Module 4:
· A Customer relationship management
· B Satisfied customers vs. loyal customers
· C (Case Study/Interactive Exercise )

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Slavko Sazdovski
Mr. Sazdovski brings over ten year of experience in various public and private sector projects dealing with development of employees’ coordination, organization, planning, evaluations and personal skills. Throughout his professional career he has been developing and delivering training courses in disciplines such as: Sales techniques, Welcoming of clients, CRM, Performance appraisal, Management of business teams, Negotiations, Communications, and Presentation skills.
Mr. Sazdovski is currently is engaged as a Training and Development manager in the Societe Generale Group.
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