Social Media and Business Communication


John Petersen, 25-26.4.2012, M6 Educational Centre

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Workshop overview

Workshop on improving your communications' clarity, impact and effectiveness in the new social media arena.

Who Should Attend

Corporate communication staff and management.

How will you benefit?

Reconsider your Social Media presence:
· Make it timely
· Make it rational
· Multiply
· Customize
· Integrate

Day 1 (25.04.2012)

11:00 – 11:30 Registration and Coffee

11:30 – 13:00 Social Media in your communication strategy
A. What is Social Media?
B. Social Media in your Communication Strategy
C. Macedonian examples
D. (Case Study/Interactive Exercise step 1-2)

13:00 – 13:15 Coffee Break & Snacks

13:15 – 14:45 Facebook Trends
A. Large enterprises abroad – how do they do it?
B. The potential of distribution, scale, and advertisement
C. Advertising
D. (Case Study/Interactive Exercise step 1-2)

Day 2 (26.04.2012)

11:00 – 11:30 Registration and Coffee

11:30 – 13:00 Integrated communication
A. The internal/external divide and the Social Media
B. Nothing is personal
C. Is your news (blog) connected to your newsletter, to your social media, to your...? Rationalization?
D. (Case Study/Interactive Exercise)

13:00 – 13:15 Coffee Break & Snacks

13:15 – 14:45 Aesthetics and holism
A. Who has “unfinished” and “boring” as a brand value?
B. Does the language you use reflect your business goal?
C. (Case Study/Interactive Exercise)

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John Petersen
John Petersen is founder and owner of Tekstpetersen Dooel that is a one man communication advisory firm. He is specialized in uncovering communication policies and brand values, and in drafting communication strategies. TekstPetersen has found a niche in creating electronic newsletters. Currently, Mr. Petersen is working for customers in Denmark and Germany. Mr Petersen has hands-on international experience in external and internal communication from a global industrial production enterprise, from governmental, and from non-governmental organizations. John Petersen is a journalist by education.
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