Fundamentals of World Class Investor Relations


Mark Hynes, 25.06.2009, Economic Chamber of Macedonia

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Raising the capital to start and expand businesses has rarely been more challenging than in these difficult economic times. The cost of credit from banks is at historically high costs and private equity finance is very difficult to find. To take maximum advantage of the opportunities a listing presents, companies need to consider approaching international as well as domestic investors. To succeed, companies need to adopt global best practices. To help, the M6 Education Centre has brought together a lecture on these best practices. The lecture will cover the following topics:

· How does the international capital raising process work? Who is involved? Who can influence an investment decision? What are the fundamentals of an investor relations task?
· Compliance with international regulatory best practice is essential. Understanding the rules that EU and US companies comply with, will help in ensuring that investors have confidence in your company’s disclosures, governance and reporting.
· Different kinds of investors have different needs. Each investor has an investment style and matching your company’s equity story to those needs will hugely increase the chances of an investment.
· Much of investor relations is about “communications, and we will look at best practice examples of web sites, annual reports, road shows, investor presentations. The media can be a useful asset if managed well, and we will look at tips and tricks.
· Study of successful and less successful case studies

09:30 Registration

10:00 Indtoduction by Mr. Dimitar Osmanli

10:05 Lecture begins - Mr. Mark Hynes

12:00 Coffee Break

12:15 Lecture continues - Mr. Mark Hynes

13:30 Q&A with participants

14:00 Event concludes, brief coctail

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Mark Hynes
Mr. Hynes is a board member of the Investor Relations Society in the UK, chairs the US-based Disclosure Advisory Board, and sits on an expert panel at the Committee of European Securities Regulators.Throughout his career he has served as President of the Financial Times for the Asia region, and held various positions with Lloyds International, and the Economist. Mr. Hynes now runs his own consultancy which has helped over 200 listed companies achieve their investor relations objectives in the last 5 years.
Mark Hynes is an expert in investor relations and communications. He has his own consultancy which has helped over 200 listed companies in the last 5 years achieve their investor relations objectives. He started as an investment banker at Lloyds International, working primarily in Latin America. He joined the Economist in 1974, and worked on company reporting as well as editing the market surveys published by the Economist.
From there he joined the Financial Times, in a managerial and latterly commercial role. He spent 20 years with the FT, helping to develop the international presence of the newspaper, and to extend its reporting on European public companies. Initially based in Brussels, he developed the European presence for the paper. He was then posted to the US, where he built up a financial analysis business to run parallel to the newspaper. He was posted to Singapore as President for the Asia region for the paper, extending the paper’s influence in countries from Japan to Australia. In 1999 he started his own consultancy, specializing in corporate communications and disclosure.
He holds a number of appointments at industry organizations. He is a board member of the Investor Relations Society in the UK, he chairs the US-based Disclosure Advisory Board, and sits on an expert panel at the Committee of European Securities Regulators.
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