Creativity and Innovation, Understanding the Customer and Financial Literacy


Darija Aleksić & Tina Šegota & Elizabeta Nestoroska Dimic, PhD, 3-7.4.2017, M6 Educational Centre

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Creativity and Innovation

Workshop Overview

Creativity and innovation are the key drives of organization’s ability to survive and thrive in today’s competitive environment. This training course proves participants with an understanding of the main concepts of creativity and innovation. It will explore their importance to individuals and organizations. Participants will learn about theoretical conceptualization and practical applications of fostering creativity and innovation in organizations as well as examine the potential negative aspects of creativity and innovation. The course offers participants the opportunity to gain a comprehensive view of creativity and innovation, to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate benefits to organizations. Participants will be expected to play an active role in learning through class discussion.

Who Should Attend

Newly employed staff, interns and university students

How will you benefit?

· Differentiate between the creative person, process, product and environment
· Explain the key aspects of the innovative process
· Differentiate between creativity and innovation
· Validate why creativity and innovation are important for organization
· Specify ways an individual/organization can foster creativity and innovation
· Define the negative aspects of creativity and innovation

Understanding the customer

Workshop Overview

The success of marketing strategies are dependent on the responses of consumers. Therefore understanding the consumers, their needs, behavior and decision making is an all important part of marketing success. This course will provide the students with essential knowledge and skills to enable them to comprehend the consumer behavior and the influences and factors of consumer decision making. The course will offer a mixture of theoretical concepts and their application in real life situations to enable the participants to apply their knowledge in building successful marketing strategies.

Who Should Attend

Newly employed staff, interns and university students

How will you benefit?

· Be proficient in using basic terminology and concepts connected to consumer behavior
· Understand the consumer decision making process
· Critically apply their knowledge in various consumer behavior situations

Financial Literacy

Workshop Overview

This training course in designed to enable participants to understand financial concepts and apply relevant techniques to make proper financial decisions. The course will focus on developing the necessary skills to read financial statements and comprehend financial information.

Who Should Attend

Newly employed staff, interns and university students

How will you benefit?

· Demonstrate knowledge and understanding of concepts, principles and techniques of financial management
· Apply appropriate financial techniques to understand management reports
· Evaluate and apply financial techniques for management planning, controlling or decision making in the short, medium and long term

Day 1 (03.04.2017)

08:45 – 09:00 Registration

09:00 – 09:45 Creativity and Innovation
Topic: Nature of Creativity: Person, Process, Product and Environment
Lecturer: Darija Aleksić, PhD

09:45 – 10:00 Coffee Break

10:00 – 10:45 Understanding the Customer
Topic: Consumers and consumer behavior
Lecturer: Tina Šegota

10:45 – 11:00 Coffee Break

11:00 – 11:45 Financial Literacy
Topic: Key Concepts of Managerial Financial Information
Lecturer: Elizabeta Nestoroska Dimic, PhD

Day 2 (04.04.2017)

08:45 – 09:00 Registration

09:00 – 09:45 Creativity and Innovation
Topic: Nature of Innovation: Making the Idea a Reality
Lecturer: Darija Aleksić, PhD

09:45 – 10:00 Coffee Break

10:00 – 10:45 Understanding the Customer
Topic: Individual characteristics of consumers
Lecturer: Tina Šegota

10:45 – 11:00 Coffee Break

11:00 – 11:45 Financial Literacy
Topic: Reading Financial Statements
Lecturer: Elizabeta Nestoroska Dimic, PhD

Day 3 (05.04.2017)

08:45 – 09:00 Registration

09:00 – 09:45 Creativity and Innovation
Topic: The Need for Creativity and Innovation in Organizations
Lecturer: Darija Aleksić, PhD

09:45 – 10:00 Coffee Break

10:00 – 10:45 Understanding the Customer
Topic: The process of decision making
Lecturer: Tina Šegota

10:45 – 11:00 Coffee Break

11:00 – 11:45 Financial Literacy
Topic: The difference between savings and investments
Lecturer: Elizabeta Nestoroska Dimic, PhD

Day 4 (06.04.2017)

08:45 – 09:00 Registration

09:00 – 09:45 Creativity and Innovation
Topic: Enhancing Creativity and Innovation
Lecturer: Darija Aleksić, PhD

09:45 – 10:00 Coffee Break

10:00 – 10:45 Understanding the Customer
Topic: Group influences and group decision making
Lecturer: Tina Šegota

10:45 – 11:00 Coffee Break

11:00 – 11:45 Financial Literacy
Topic: Net Present Value, Accounting Rate of Return
Lecturer: Elizabeta Nestoroska Dimic, PhD

Day 5 (07.04.2017)

08:45 – 09:00 Registration

09:00 – 09:45 Creativity and Innovation
Topic: The Dark Side of Creativity
Lecturer: Darija Aleksić, PhD

09:45 – 10:00 Coffee Break

10:00 – 10:45 Understanding the Customer
Topic: Cultural influences
Lecturer: Tina Šegota

10:45 – 11:00 Coffee Break

11:00 – 11:45 Financial Literacy
Topic: Working Capital Management and Managing Cash
Lecturer: Elizabeta Nestoroska Dimic, PhD


Darija Aleksić
Darija Aleksić, PhD is a Teaching Assistant at the Management and Organization Department at the Faculty of Ecomomics, University of Ljubljana. Her research interests include unethical behavior, workaholism, motivation and creativity. She is also a co-founder of Society for Business Ethics and Ethical leadership and a member of the expert council of the association. She actively participates in domestic (scientific and expert) and international conferences in the field of management.
Tina Šegota
Tina Šegota is a Bachelor of Communication Science. She is currently pursuing a Ph.D. in tourism at Faculty of Economics and a Ph.D. in marketing communications at Faculty of Social Sciences. At FELU she holds positions of Young Researcher and Teaching Assistant in the field of tourism. Before pursuing the academic career, Tina worked as a PR assistant at Imelda Ogilvy Agency and marketing director for EQUA. Her research interests include sustainable tourism development, seasonality, tourism marketing and advertising, consumer behavior in tourism, and event management.
Elizabeta Nestoroska Dimic, PhD
Elizabeta Nestoroska Dimic is a Teaching Assistant in Management, Faculty of Economics, University in Ljubljana, and assistant for technical coordination and Turnltln Instructor for FELU account. She is a full time employee in Joint Stock Company Hebei Iron and Steel (HBIS) Duferco Group in Procurement Department. She lectures in Analysis of financial statements, Balance Sheet, Income Statement and Cash Flow Statement. Elizabeta has long professional experience working in commercial departments (sales, marketing, finance and purchasing) in manufacturing and trade organizations. She was working as Financial analyst in the Department for strategic management, marketing research, plan and analysis in Makstil AD Skopje. Elizabeta holds a PhD in Management from Ss. Cyril and Methodius, Faculty of Economics - Skopje.


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