David Ward

David is a senior lecturer in marketing. Prior to entering academe, David worked for over 20 years in marketing management with both blue-chip and early-stage companies. This included major product and service launches in the UK; the development of a global relationship management programme; rebranding an international education services provider; launching a cash-generative e-commerce venture; and developing award-winning sales literature.

David became a full-time academic in January 2008, lecturing in Marketing at University level and for the Chartered Institute of Marketing.

David has an MBA from Manchester Business School and a BA (Hons) in Marketing & German from Lancaster University.

Teaching Responsibilities
Marketing theory, consumer behaviour, marketing research, entrepreneurial marketing and pricing, at undergraduate and Masters level. He also supervises a number of undergraduate and post-graduate dissertation students.

Research Interests
Digital marketing strategy, personalisation and pricing. David supports Portsmouth Business School in its external consultancy and has worked on several projects, including a project to identify new market opportunities for an international power supply company; and a marketing research project focusing on student media.
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