"How to Differentiate and Add Value to Products and Services Through Customer Buying Behavior Analysis."
Successful businesses are those capable of providing customers with an overall experience that exceeds their expectations and outshines their competitors. It’s not just about the quality of products and services but also about Customer Experience, which is how the customer perceives the company at every touchpoint. Here, we will provide you with the tool to analyse your customer’s buying journey in detail, understanding their goals, desires, needs, and evaluations throughout their step-by-step journey from awareness to advocacy. You will bring back home a method, a tool, and a process that you can use whenever needed.
Through the gamification of Ain’t a Game®, we will “step i into the Customer’s Shoes” – current or potential – to identify their interactions with the company, pinpointing the most significant touchpoints.
Together, we will apply some tools to enhance the customer experience and lead the company towards differentiation and long-term value creation.
Reasons to participate:
Christiano Nordio is a consultant, lecturer and temporary manager. He support SMEs and corporations in growing through innovation design, by focusing mainly on business modelling, strategic marketing and digital communication. Nordio has a Ph.D. degree in Business Management at University of Milan and a Degree in Economic-Business Statistics at University of Padua.
He founded and managed for ten years, at first an operational marketing and event organization company and then a web agency. He has also worked as an international marketing consultant for companies in Countries characterized by emerging economies, by participating to various development cooperation projects.
Additionally, Nordio teaches Branding and Communication and Business Management at Ca ‘Foscari University of Venice, and taught Advanced Marketing at University of Padua and Digital Marketing in important trade associations. Nordio founded and manages Four. Marketing blog since 2005 and participated as a speaker and moderator in sectorial events on strategic and digital marketing. The Ain’t a Game method is created by Nordio and is based on operational and modular gamification and design thinking tools, focusing on the customer experience journey.
Christiano Nordio is also the author of the book “People branding: 10 laws and 10 cases for companies in the process of innovation” published by Franco Angeli in April 2017.
Early bird price (untill 20.09.2023): 11 000 MKD + DDV
Regular price: 15 000 MKD + DDV