Dr. Nikolaos Dimitriadis has been applying neuroscience to business and education for the last two decades. He is an award-winning communications professional, book author, educator and consultant. He has scanned more than 9,000 brains from 25 countries globally for Neuromarketing, NeuroHR and academic purposes. He has co-authored the books Neuroscience for Leaders and Advanced Marketing Management, both for Kogan Page Publishing, London. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, T-Mobile, Dixons, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, DELL, USAID and others. He is a Director at EY Greece, offering cutting-edge Neuromarketing, NeuroHR, Neuroleadership and Neurosafety services. He has received his PhD  from The University of Sheffield (UK), and he is a certified Neuromarketer. He teaches regularly in various MBAs and other university and corporate programs around the world. Dr. Dimitriadis is the Chairman of the People Committee at the World Innovation and Change Management Institute. He is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia and at the Fribourg School of Management in Switzerland. Dr. Dimitriadis received the Greek Excellence Award 2022 from the Hellenic Institute for Customer Service for the global impact of his work.