Employer Branding as a Key Strategic Goal
In today’s fast-paced and competitive job market, companies are not just searching for the best talent — employees are also actively seeking organizations that align with their values, culture, and long-term career aspirations. A strong employer brand plays a pivotal role in attracting, engaging, and retaining top talent while enhancing overall company performance.
A compelling employer brand goes beyond external marketing: it starts from within the organization. The way employees feel about their workplace directly impacts productivity, innovation, and customer satisfaction.
This training will equip business leaders and managers with the tools to develop a high-performing employer brand that fosters employee commitment and long-term success.
Key Information
Date:
09.05.2025
Time:
10:00 – 18:00h
Price:
11.000MKD – early bird price until 18.04.2025
15.000MKD – (19.04.2025 – 08.05.2025)
Training Overview
This one-day interactive training session, ‘Employer Branding as a Key Strategic Goal’, will provide valuable insights and actionable strategies to help organizations build a strong internal culture that translates into a powerful external employer brand. Participants will explore how employer branding influences business growth, employee engagement, and organizational success.
By the end of the training, participants will:
Understand the critical role of employees in building and growing a successful brand.
Gain practical insights into effectively leading and managing people.
Develop and enhance leadership skills and competencies for managing diverse teams.
Evaluate key elements of excellence through development & performance assessment of employees.
Transform or reinforce the corporate culture to align with organizational goals and values.
What You Will Learn
This workshop covers essential concepts and best practices for employer branding, including:
- The Role of People in Organizational Growth: Employees as the foundation of a strong brand.
- Building a Positive Corporate Culture: Understanding how values, leadership, and workplace dynamics shape employer branding.
- The Service Triangle Approach: How internal service quality influences external customer satisfaction.
- Developing an Employer Value Proposition (EVP): Creating a compelling narrative that attracts the right talent.
- Employee Advocacy & Brand Ambassadors: Leveraging the power of engaged employees to promote the company’s mission.
- Overcoming Resistance to Change: Strategies to ensure smooth transitions when implementing new branding initiatives.
- Effective Communication Strategies: Applying the ‘7 Cs of Communication’ to enhance internal and external branding.
Teaching Methods & Approach
This highly interactive workshop includes:
Lectures & Presentations to provide theoretical insights.
Workshops & Group Exercises to encourage hands-on learning.
Case Studies & Real-World Scenarios for practical application.
Multimedia Sessions to enhance engagement and understanding.
Duration & Format
This is a one-day (10:00 – 18:00h) intensive training session structured to ensure active participation, group collaboration, and knowledge retention.
Participants will be grouped into teams of 4 to 6.
Workstations will be arranged to encourage teamwork and discussion.
A comprehensive workbook, compiled by the lecturer, will be distributed to all attendees.
Agenda
| 10:00– 11:30 | · INTRODUCTION– Welcome notes o What is happening with this NEW generation? · THE ROLE OF PEOPLE o The role of PEOPLE and its impact in growth o How can we benefit from the Iceberg theory? o Factors influencing the company brand? o Examples and applications · UNDERSTANDING SERVICE OPTIMIZATION o The Marketing Triangle o Product formation & the importance of Augmentation o Service Quality & its impact to Customer Satisfaction |
| 11:30– 11:45 | Coffee Break |
| 11:45 – 13:15 | · LAYING THE FOUNDATION o Defining and supporting your company values o Code of Contact: What it is and how to use it · SELECTION – RETENTION – TRAINING o Protocols in employee orientation and training o Job Design and Assessment o Providing Feedback: Principles and Applications o Examples |
| 13:15 – 14:30 | Lunch Break |
| 14:30 – 16:00 | · DEVELOPING PEOPLE o Planning for a positive corporate culture o Leading with authenticity & responsibility multigenerational groups o Building & supporting company’s character: vision & values o Annual Appraisal? NO! A Platform to develop: How to organize the process o Examples and applications |
| 16:00– 16:15 | Coffee Break |
16:15 – 17:30
17:30 – 18:00 | · COMMUNICATING EFFECTIVELLY o How to become more effective by improving communication o Explaining the resistance in Change & how to overcome o The 7 Cs of Communication: applying for effectiveness
· REFLECTIVE REMARKS – Q&A |
Who Should Attend?
This training is designed for professionals looking to enhance their organization’s employer brand and leadership strategies, including:
General Managers, HR Managers, Line Managers, Team Leaders, and Supervisors.
Employees aspiring to transition into managerial or leadership roles.
Business owners looking to improve workplace culture and employee retention.
Why Join This Workshop?
Investing in employer branding is investing in your organization’s future. A strong and authentic employer brand not only attracts exceptional talent but also fosters a motivated workforce, ultimately leading to higher retention rates, enhanced company reputation, and sustainable business growth.
Join us to discover how to make employer branding a key strategic pillar of your organization and unlock the potential of your people for lasting success!
Meet the Trainer
DIMITRIOS NIKOLAIDIS is the CEO at Embryolab since 2017, a leading Fertility Clinic in Europe and an Associate Professor at CITY College, University of York Europe Campus. He is also a visiting professor at TIAS Business School Tilburg University in the Netherlands and in Aristotle University of Thessaloniki. Dr. Nikolaidis holds his Doctorate and Master’s degrees from Temple University, USA. He has publicized a number of articles in national and international journals and provided training in various companies.
His career in short
2017 – currently: Embryolab Fertility Clinic – CEO
2015 – currently: Associate professor at TIAS Business School, Utrecht
2001 – currently: Associate professor at York University Europe Campus, City College
2019 – currently: Visiting Lecturer at Aristotle University, (PG program in Managing Sports and Tourism organizations)
2010 – 2017: The University of Sheffield International Faculty – Head of Business Administration Department
2002 –2010: ALPHA Media Group – General Manager of North Greece
2000 – 2001: ARIS Football Club – Commercial and Administrative Director
1992 – 2000: Hellenic – American Academy, USA: Director
Corporate training / keynote speaking (more than 4500 hours) in topics such as:
- Managing Service Excellence
- Public Relations & Communication Strategies
- Developing Products as a Growth strategy
- Effective communication: a key factor in building sustainable organizations
- Service Quality and Patient satisfaction in Health care
- Cultivating our people through a value-driven management
- Putting PEOPLE in the center
- Developing a Competitive Advantage through Services Optimization
Key Information
Date:
09.05.2025
Time:
10:00 – 18:00h
Price:
11.000MKD – early bird price until 18.04.2025
15.000MKD – (19.04.2025 – 08.05.2025)
This activity is co-financed by M6 Educational Centre and the Government of Switzerland through the Swiss project “Education for Employment” – E4E@mk implemented by Helvetas.
Have any questions regarding the course? Reach out using the form below!
