How automation can fit into your marketing strategy?
Marketing automation can be a valuable tool for businesses looking to streamline their marketing efforts, improve customer engagement, and reach their marketing goals They enable you to further individualized your marketing by allowing you to target your messages based on recipient behavior. Get started by:
- Defining your marketing goals.
- Knowing who your target audience is.
- Understanding what your audience needs to know at this stage in your relationship.
- Deciding on your message frequency.
- Being clear on what action you want your audience to take.
What are the best marketing automation examples?
An automated welcome series is specifically for your new subscribers. It introduces them to your brand, products, or services and gets them excited for future communications, by delivering automated, personalized emails based on recipient actions or schedules. This tailored approach boosts engagement, conversions, and efficiency, allowing businesses to optimize their communication and build lasting customer relationships.
This automation is often used as a follow-up after a purchase and makes sure customers have what they need to be successful. Through automated emails, tutorials, and prompts, it ensures a smooth introduction, helping users understand key features and benefits. This approach enhances user experience, reduces churn, and sets the foundation for long-term engagement.
This campaign type gradually sends leads a number of emails in an effort to prompt a sale. It is personalized for them and frequently based on how they have interacted with your brand or business. You could use this to encourage donations for non-profits. For instance, you can track down new subscribers who haven’t made a donation yet and nurture them with content to persuade them to do so.
Topical/Subject matter specific (Newsletter)
This series is great for recycling time-honored content you’ve written. These campaigns are simple to put into action because you can use any emails you’ve already sent or blog posts you’ve written and combine them into a series of emails. The automated series from National Geographic does a great job of including articles and other written or visual content, but their main objective is to drive readers to their website where they can subscribe or log in to read the full article.
Cross-selling or Upselling
These campaigns offer complementary products or services based on a customer’s past purchases or company interactions.
Win-back or re-engagement campaigns
Who doesn’t enjoy a joyful reunion? The goal of these campaigns is to convince former or customers to reengage with your brand by making a purchase or in some other way. These campaigns can be very successful for B2B and B2C companies and automatically send messages based on customers’ inactions (like not opening your last four emails, for example).
The future is bright with marketing automation!
Marketing automation boosts productivity and streamlines marketing even with limited resources. Begin by setting goals and a simple workflow, like a welcome series. As it runs successfully, expand to more workflows or advanced automations. With the right approach, marketing automation can be a game-changer for your small business.